Data Foundations
Get the numbers right
Master data remediation
Resolved customer master data gaps across indirect channels in a compliance-constrained environment.
Performance management foundations
Standardized KPI definitions and reporting cadence, improving consistency in how performance was tracked across markets.
Analytics Capability
Build an analytics function
Regional analytics function
Built a regional analytics function from the ground-up, designing the framework that connected customer, commercial, and measurement initiatives.
Analytics capability
Shifted a regional analytics team from standardized reporting toward commercial insight delivery.
Customer Insights
Know your customers better
Customer lifecycle program
Implemented a data-driven customer lifecycle strategy, spanning acquisition, engagement, and retention across AMEA.
Experimentation & personalization
Introduced A/B testing, personalization, and campaign measurement to an organization starting from scratch.
Customer insights advisory
Advised on customer analytics roadmap for annual planning, covering profiling, engagement, and omnichannel measurement.
Measurement Discipline
Prove what works
Campaign measurement
Standardized campaign measurement across markets so teams could compare results consistently.
Revenue attribution
Rebuilt marketing-sales attribution, creating shared definitions and a credible performance baseline.
Growth Analytics
Drive growth & innovation
Competitive & market intelligence
Designed and delivered competitive intelligence insights that directly supported strategic partnership outcomes.
Discounting optimization
Created a pricing model and deal-planning tool that was adopted by regional Sales and aligned with global pricing.
Expert advisory & diligence
Delivered expert consultations and diligence support across AMEA analytics, adtech, ecommerce, and AI infrastructure.