02 / Services

Capabilities, as they compound.

Five capabilities, three ways to engage.

Explore

Capabilities | engagement.

Delivered across AdTech Ecommerce Life Sciences Retail Professional Services
Capabilities
What the practice does.

The work typically moves from trusted data to usable analytics, then into customer insight, measurement, and commercial decision support.

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01 / Data Foundations
Get the numbers right
Master data, account structures, KPI definitions, and governance for trusted reporting.
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What this covers
Customer and account master data management, hierarchy design, KPI definitions, data quality rules, and the discipline needed to maintain a single source of truth teams can trust. The work ranges from embedded governance as part of a broader function build to scoped remediation of specific data quality issues.
Questions this answers
Finance
"How do we get to a single version of the numbers across teams?"
Sales Ops
"How do we reduce reconciliation time before each review?"
Leadership
"Which metrics should we be tracking, and how do we trust them?"
02 / Analytics Capability
Build an analytics function
Strategy, team design and operating model, governance, and business operations for analytics that gets used.
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What this covers
Analytics strategy, operating model, team structure, intake, prioritization, and governance to move analytics from reporting and into embedded business workflows for decision support.
Questions this answers
Leadership
"How do we shift analytics from reporting into commercial planning?"
Sales
"How do we get data-led insight embedded into our operating rhythm?"
COO / CFO
"What roles, governance, and operating model do we actually need?"
03 / Customer Insights
Know which customers matter, and why
Segmentation, lifecycle, targeting, propensity, and customer value analysis.
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What this covers
Customer segmentation, lifecycle analysis, targeting logic, propensity models, and value-based prioritization that help teams understand where to focus and how to act.
Questions this answers
Sales
"How do we know which accounts to prioritize and why?"
CRM
"How do we move from broad outreach to targeted, data-led engagement?"
Product
"Which customer segments should we be designing for?"
04 / Measurement Discipline
Prove what works
Attribution, experiments, baselines, incrementality, and ROI measurement.
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What this covers
Measurement design, attribution logic, test-and-control approaches, incrementality analysis, and ROI frameworks that help teams understand what is working, what is not, and where to invest next.
Questions this answers
Marketing
"How do we connect campaign spend to revenue outcomes?"
CRM
"How do we measure the incremental impact of our programs?"
Finance
"How do we quantify ROI on marketing and commercial initiatives?"
05 / Growth Analytics
Improve commercial decisions
Pricing, pipeline analytics, margin analysis, competitive intelligence, and growth drivers.
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What this covers
Pricing, discounting, pipeline analytics, margin analysis, competitive intelligence, benchmarking, and commercial decision frameworks that help teams identify where growth is coming from and where performance is at risk.
Questions this answers
Sales
"How do we make better pricing and discounting decisions?"
Finance
"How do we identify where margin is at risk?"
Leadership
"Which commercial levers should we be focused on right now?"
Engagement
How we work together.

The engagement model depends on the problem. Every capability can be delivered through any of these approaches.

01 / Fractional
Hands-on leadership
Embedded analytics leadership for organizations between hires or scaling beyond a founding lead. Decision-grade output, hands on the work, clear exit criteria.
02 / Project
Defined projects
Tightly scoped engagements with a defined deliverable, timeline, and handover plan. Best suited for discrete problems, a strategy reset, function build, or specific analytics programme.
03 / Advisory
Decision support
Short-form support for boards, investors, and leadership teams. Diligence support, expert calls, sector deep-dives, and ongoing advisory relationships.

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